Sima Patel
Creative Director & Strategist

“I still remember very vividly the day I met Theresa and I felt like I had known her for years. In the 5 years that I have had an immense honor to work with her, I have learned that she is a people’s leader first and foremost. She built and led a team of 40+ designers, art directors and sr. art directors spanning over forty brands with a mantra “no egos allowed”. No small feat. She values partnerships, she empowers and leads her team with purpose. Her design directions are consumer centric, and data driven, and encourages her team to try new approaches as consumer behaviors are ever changing.

Theresa has an incredible sense of combining business and creative needs strategically. She observed that our brand partners are engaging agencies for their marketing needs due to lack of an in-house studio facility, she went right to work. She planned, proposed, built and staffed a very successful in-house studio within a year. No biggie! She is extremely sensible to the bottom line and savvy at saving company dollars. She is very solution minded and for her, there is never a situation or a problem that is impossible to solve.

I was lucky enough to have her mentorship which has done wonders for my growth as a creative leader. Her cool, calm and zen like leadership makes working for her a breeze. She is fiercely protective of her team, and you can always count on her to have your back. She expects the best, but never forgets that we are all human. She rally’s the team and positively guides them all the while making it fun. She has never made me, or anyone feel like we have a boss/employee relation. She is a great mentor, leader and someone I can truly call a friend. I hope, I get a chance to work with her in future as she has been very influential in career path. She is a positive force and an empathetic leader, and any team would be so lucky to have her.”